It was Garth Manthé witty sense of humor on brand design that got our attention as he outlined some of the most far-stretched representations of what brands would look like if their slogans said what “he” was thinking.
Brand developer, Manthé describes themselves as a creator who creates imaginable creations for clients. The images are hilarious to look at, with some creations by Manthé appealing to some nostalgia in commentators.
A look at some of his amusing creative and far-stretched creations below.
- All creative work by Garth Manthé
In today’s fast-paced digital age, effective brand messaging is more crucial than ever. With countless brands vying for consumer attention, crafting compelling messages that resonate with target audiences is essential for building brand loyalty and driving business growth.
What is brand messaging?
Brand messaging is the core message that a brand communicates to its target audience. It encompasses the brand’s values, mission, and unique selling proposition (USP). A strong brand message should be clear, consistent, and memorable, and it should align with the brand’s overall identity.
Why brand messaging matters
A strong brand message can help a brand stand out from the competition and increase brand visibility. Consistent messaging helps to shape a brand’s image and reputation. When customers connect with a brand’s message, they are more likely to become loyal customers.
A compelling brand message can persuade customers to choose a brand over its competitors and effective brand messaging can make marketing campaigns more targetted and impactful.
To ensure effective brand messaging, it’s crucial to stay in tune with customers’ evolving needs and preferences. Here are some key strategies to consider:
- Active listening: Use social media monitoring, customer feedback surveys, and analytics tools to understand customer sentiment and pain points.
- Put yourself in your customers’ shoes and try to understand their perspective.
- Adaptability: Be willing to adjust your messaging as your target audience and market conditions change.
- Consistency: Maintain a consistent brand voice and messaging across all channels.