Labelled South Africa’s most reliable network this year, MTN has now launched a digital experience centre in Morningside, Johannesburg, which promises to set a new benchmark for retail spaces dedicated to digital communications and connectivity.
The state-of-the-art experience centre is unveiled to offer an interactive centre for consumers blending cutting-edge technology with a customer-centric experience to provide visitors with a hands-on opportunity to explore incoming telecommunications innovation.
Mmenyana Ranku, General Manager: the Branded Retail Channel at MTN South Africa, says the centre addresses a growing need for consumers to fully understand the advanced capabilities of their mobile devices and the underlying infrastructure that powers modern communication.
“The MTN Digital Experience Centre embodies our commitment to staying ahead of global trends while meeting the evolving needs of our customers.”
“We believe that to remain relevant, we must continuously adapt and create experiences that reflect how technology is becoming an essential part of everyday life. The experience centre redefines the traditional retail model by integrating cutting-edge technology into meaningful, hands-on interactions. Every aspect is designed to inspire exploration, delivering a personalised journey with immersive product demonstrations and tailored recommendations,” Ranku adds.
MTN’s ambition is to make technology accessible and intuitive, helping customers see how it can add value to their lives. “Aligned with MTN’s vision for the future, the Centre highlights the latest innovations, keeping customers connected to what’s new and relevant. It also tells the story of our partnerships—demonstrating how the products and services we offer empower people and enrich their digital experiences,” says Ranku.
What visitors can expect
At the heart of the centre is its focus on interaction. Customers are encouraged to browse and engage with various devices and services, using self-service kiosks to explore MTN’s offerings at their own pace.
The centre’s experiential areas are where MTN’s technological prowess truly shines. The Connected Home Area showcases MTN’s 5G technology and how it can power smart home devices, including security systems, automated lighting, and kitchen appliances.
The six zones of the Connected Home illustrate the seamless interconnectivity of devices and appliances, creating an innovative ecosystem designed to elevate lifestyles.
For businesses, the MTN Experience Centre offers a comprehensive overview of services designed to enhance productivity and connectivity:
- Unified Communications and Collaboration (UCC): MTN’s UCC suite offers businesses advanced voice, video conferencing, messaging, file sharing, and collaboration tools across devices and platforms.
- Cloud Services: From hosting applications and infrastructure to offering cloud backup and recovery, MTN’s cloud services help businesses protect their data and ensure continuity in case of cyber threats or disasters.
- The Internet of Things (IoT) capabilities also allow real-time monitoring and management of IoT devices for enhanced business operations.
- MTN Private Networks: Offering businesses more control over their digital infrastructure, with a secure dedicated network solution that ensures better performance, reliability, and security.
- Managed Security Services: With MTN’s Managed Security suite, businesses can safeguard their digital assets and networks from cyber threats, benefiting from advanced protection and real-time monitoring.
Gaming
In the Handset Manufacturers Walk, leading brands like Apple, OPPO, Vivo, Samsung, Xiaomi, Huawei, and Honor have created store-in-store setups to display their latest devices. Each brand offers pre- and after-sales support, with experts on hand to assist customers.
The Gaming Area offers visitors the chance to experience MTN’s network capabilities through PS5 gaming stations. Customers can feel MTN’s speed and connectivity when playing Fortnite or FIFA. In partnership with Mettlestate, MTN has introduced gaming tournaments where customers can compete for prizes on a regular basis.
The Centre also features a Talk Studio, an area for hosting small events, with an intelligent screen showcasing AI-generated content.
This space gives visitors a glimpse into the future of AI and its role in shaping communications.
Additionally, the Centre includes a state-of-the-art boardroom for meetings with clients who want to learn more about featured services and solutions MTN has to offer your business.
“The MTN Experience Centre is more than just a store—it’s a celebration of mobile technology and a window into the future of connectivity,” says Ranku.
“It embodies our commitment to pushing boundaries and offering customers an unmatched experience where technology truly comes to life.”
